- Going to gigs
- Simple music videos that do not rely on mainstream gimmicks to achieve status
- Listening to music stations that play their kind of music (XFM and Radio 1-Rock/Indie)
- Shopping (Indie bands have a cool, laid-back simple image that appeals to the younger generation so, naturally, fans would like to emulate their style in order to portray their dedication)Attending festivals (Reading, Wizard, Wireless)
- Socialising with friends
- Watching films
The "Underdog" video by Kasabian is a black and white live performance video. In the video, we see the fans listening to the gig and from the picture it's clear that the fan base consists of an audience aged 17-30. The possible age of the audience in the Kasabian video fits the description of our target audience as our target audience like going to gigs, festivals and socialising with friends and are closer to our age therefore we know their likes and dislikes better because we can relate to them.
As stated above, our target audience like music videos that are simple and rely on the band's image and music rather than mainstream gimmicks that only cover up the band's lacking energy, this is demonstrated by Snow Patrol in the music video for "Run". Simple music videos and lyrics that touch upon deep social issues are popular with our target audience as the audience can relate to the lyrics on a more emotional level. For example, "Run" is about having confidence to move on with life and not let anything stop you.
